After staying home on a rural farm in Colorado for 20 years raising children, hay, and horses, it was time to move on to something for the next half of my life. I needed to matter and help others. Like many women who pause their careers to raise children, I was unable to find work in my former career. I decided if I was having this much trouble finding meaningful work, other women were likely in the same position, and I wanted to help.
I moved back to my childhood home of Jackson, Wyoming, rented a snowbound cabin, and skied in and out to the main road every day for groceries and to attend classes for an intensive course in entrepreneurship. At a time when many of my college friends were retiring, I used my life-savings to invest in myself and others and start a new company that could provide jobs to women.
All WyoWhy products (as well as those of our sister business, Full Circle Quilts) are made by a remote seamstress network in rural Wyoming. WyoWhy is a quadruple bottom line company that includes Planet, People, Purpose and Profit. And, while we’re serious about doing good, we don’t take ourselves too seriously. We love a good pun or humorous hashtag, because really ... #Lifeiswhatyoubakeofit.